I saw this the other day on New Balance’s website and was wondering how Made in America their items really are. I did a little investigation. This is what their website says:
Made or Assembled in American Twenty-five percent of New Balanceshoes sold in North America are produced by our US workforce using US and imported materials. When possible, we obtain materials from domestic suppliers. At times, due to availability, economic or quality reasons, there is a need to import components from foreign sources. Where the domestic value is at least 70%, we have labeled the shoe “Made in the USA.” Where it falls below 70%, we have qualified the label referencing domestic and imported materials. This determination is based in part on the Federal trade Commission’s survey of consumers.
I think they are being honest about their statement Made in America seeing as how many companies don’t tell you their percentages or make it difficult to find any information about where their items are made. New Balance’ssite makes it quick and simple to find their Made in the USA promise. If the item is less than 70% they tell you what components are American made and what aren’t. I am not saying New Balance is the greenest shoe by far but I like what they are doing. People complain that items Made in America are too expensive or of poor quality (which aggravates me to no end) but here New Balance is giving you a discount for doing the right thing and purchasing American made products. I wish more companies would run promotions like this.